Ayra Starr has officially joined Jay-Z’s Roc Nation as a management client, expanding her global reach while remaining signed to Mavin Records in Nigeria. This strategic partnership focuses on international bookings, branding, endorsements, and touring efforts, leveraging Roc Nation’s extensive global infrastructure.
Roc Nation will manage Ayra Starr’s international bookings, branding, and touring efforts, positioning her for global festivals, brand collaborations, and U.S./European tours.
Meanwhile, Ayra Starr remains signed to Mavin Records for her music releases in Nigeria, while Roc Nation handles her international management.
Ayra Starr has teased her upcoming single “Hot Body,” expected to be released under Roc Nation’s management. Other Nigerian artists like Tiwa Savage, Wizkid, and Burna Boy have also partnered with Roc Nation, making Ayra Starr’s inclusion a notable milestone for Afrobeats globally.
This partnership signifies a major boost in Ayra Starr’s international visibility, opening doors for high-profile collaborations, strategic branding, and wider industry reach. With Roc Nation’s guidance, she is poised to take her music to new heights globally.
