The organisers of one of the biggest awards in music, The Headies have announced that the next edition of the ceremony will be held in Nigeria. The 2022 and 2023 editions had been held in the US, amid criticisms.
In their defense, the organisers had claimed that the biggest names in the Nigerian music scene have become global exports, topping world music charts while selling out arenas. The numbers don’t like it as the streaming platforms are recording billions on account of the popularity of Afrobeats, largely made famous by Nigerian musicians.
In a statement released on social media, the Founder and Executive Producer, The Headies, Ayo Animashaun remarked: “The Headies followed the music honour of this explosion. As the event that recognised the arrival of our major music talents way before they conquered the world, we understand the importance of taking the good news of great music to new frontiers. So, the 2022 and 2023 editions of The Headies were held in the US. The world got a chance to see our global stars and our future stars alike.
“This year-2024-we are bringing the world back home: to the place that birthed the sound that had led everybody to the dancefloor, that has launched viral videos, that has put our continent right at the centre of global pop culture.”
The Headies, originally known as the Hip Hop World Awards, is a music awards show established in 2006 by the Hip Hop World Magazine of Nigeria to recognise outstanding achievements in the Nigerian music industry. The annual ceremony features performances by established and promising artists. It is broadcast live on HipTV to viewers across Nigeria.